The legacy of the Giant Spectacular, one of Liverpool’s cultural highlights of 2012, continues.
No man, woman or child who witnessed the sight of the giants making their way through the city will ever forget the experience. And now the magnificent team from Liverpool City Council that did the publicity for the event – the biggest the city has ever seen – has won a prestigious industry award, the CIPR award for Media Relations Excellence. And well deserved it is, too.
The CIPR in giving the award said
“The extent and quality of media coverage secured and the clear and well-evaluated achievement of ambitious objectives make this a worthy winner of this category.”
Working on a paltry council budget, Sarah Langworthy and the team were creative and inventive in embracing social media in the run up to the event, drip feeding snippets of information and clips of what was to come. The event was publicised around the world and bought in an incredible 800,000 visitors (they’d planned for 250,000).
Of the visitors who came, 50% were from outside the city and 6% were from overseas; an amazing achievement. And I’m sure it was worth the trip. The Guardian gave the event a very rare 5 star review and the response from media worldwide was overwhelmingly positive. An independent review estimated the economic impact of the event at £32m to the city’s economy. Not small potatoes in anyone’s book.
When I tried to give Sarah a pat on the back for the award win, she told me
“[It was a] massive team effort, so cheesy as it sounds, it’s for the whole Sea Odyssey team.”
Quite right, too.